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about us

Welcome to Ward Wines and our world of wines

Ward Wines is one of the leading independent wine importers in Sweden, established in the early 80's. We are based in Stockholm and distribute wines to consumers nationally in Sweden via Systembolaget (the Swedish beverage alcohol retail monopoly) and directly to some of the best restaurants all over the country. Since we founded the company, our focus has continuously been to deliver the best quality wines from family-owned producers. Today, we proudly represent a wide range of wines from selected and highly acclaimed producers from all over the world.

Our portfolio is built on our passion for wines and our company values: Quality, Origin and Personality.

Premium market position

Ward Wines enjoys a unique and very strong market position in both on- and off-trade with more than 25 years’ experience. This focus and experience allow us to have a very special relationship with top restaurants, the Swedish beverage alcohol retail monopoly, wine journalists, as well as private consumers, but also gives us a deep understanding of the Swedish wine market.

Ward Wines’ clear focus on value and quality ranks us as in the top 15 importers in value to Systembolaget and top 30 in volume. Clear evidence of our commitment to quality.

Ward Wines & Vänner

Ward Wines & Vänner (friends) is our member club for wine lovers who on a weekly basis receive dedicated newsletter with inspiration, wine recommendations, food pairings and articles about the wonderful world of wine. We also invite members to tastings and events and offer them possibilities to buy allocated wines. We create consumer engagement through social media and our newly launched website focused on e-commerce for wines.

Family-owned producers

We believe the wine producers Ward Wines represent offer a guarantee for the Swedish consumer that the wines are produced with great passion and love for the art of winemaking.

Our ambition is to offer wines from producers whose commitment and skills are passed on, from generation to generation, with respect and responsibility for the land they cultivate. We represent selected family-owned producers, many of them with histories dating back many generations. Behind each producer and each wine there are people with great passion and with wonderful stories to tell about their history, regions, and wines. We want this to be reflected in every bottle we offer to the Swedish market.

Sustainability & Traceability

We work diligently and conscientiously for a more sustainable selection of wines, with over 75% of our producers certified as sustainable, organic, or biodynamic. Our producers have a commitment to sustainability as many prepare for the day when the next generation will take over vineyards and wineries. Our producers produce wines from their own vineyards or from long-term contracted growers, allowing them to guarantee traceability down to each individual bottle.

We are proud members of the “Swedish Beverage Industry's Climate Initiative”, together with the beverage alcohol retail monopoly, Systembolaget, and other members from the industry, we engage in initiatives to reduce our carbon footprint and CO2 emissions. By setting both individual and common goals, the members have an ambition to be climate neutral by 2045 with the vision "A beverage industry without climate impact, where every drop counts".

Bottled quality

We have chosen to focus on quality wines in bottle. The reason is simple, we believe that bottled wine tastes better, can be stored longer, is produced with fewer unnecessary additives and is almost always of higher quality. To meet our own goals of reducing carbon footprint, as well as the goals of our producers, we are committed to offer wines in more climate friendly light weight bottles and favor shipping routines with reduced climate impact.

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